Sweden's new doom darlings Avatarium's critically acclaimed current masterpiece, entitled ‘The Girl With The Raven Mask’, was released on October 23rd, 2015 via Nuclear Blast. Today the band reveals the music video for the song 'Pearls And Coffins', one of the album's standout tracks.
You can view the magnificent video here:
The video was filmed in Södra Teatern and Stora Vika, directed by Johan Bååth and produced by Robert Lundmark and Magnus Johansson from Bobin Film. Lundmark was also responsible for the editing.
"When I first heard 'Pearls & Coffins' the vulnerable beauty and violent darkness of the song really struck me. "Machine guns and soulless fashion," I pictured a cold war-like dystopian concrete dream world from another time in the past. When everything is lost, you let your deepest inner emotional feelings out, no matter how dark they appear.
The fascination for and showing violence is always tricky and it will and should always affect you and make you think twice. I feel that the video and the lyrics are about our deeper, darker corners inside our human mind and in our hearts of momentary darkness, where violence might set seed and may grow. Showing the shoot-out was meant as a personal metaphor for just that and of course not to encourage violence in any way, shape or form.
Before making this video I was in close contact with my friend and filmmaker Jonas Åkerlund and his wife and stylist Bea Åkerlund and we agreed to make Jennie-Ann really stand out as a flawless Post War-Lipstick killer and a Femme Fatale. Bea recommended an upcoming Swedish fashion stylist: Christopher Insulander who is really cool and innovative in a way that would make a huge difference in the appearance of especially Jennie's look and outfit. I truly think his work and creation is a piece of art that really makes the video look amazing and really stand out as something different for time to come
With luv,
Johan Bååth
Film director"
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